➡️ Do you want to explode the sales of your footwear products and become the No. 1 choice of your customers?
➡️ Are you fed up of not meeting your sales target year after year?
Then this article is for you!
Colour is a powerful tool in the B2C business. Using the right colors and packaging, you can build a strong connection with your customers, even before they buy your products.
Multi-coloured printed corrugated boxes grab your customers attention and make you stand out from your competitors. So does that mean brown boxes are not good? Absolutely not. Brown boxes are strong and help with safe transport but they can’t build your brand. In fact, they can even kill your brand.
DID YOU KNOW?
A big footwear brand (name withheld for confidentiality) was doing good business. They were using multicolour printed corrugated boxes for their primary packing. But one day, someone suggested the decision-maker to use brown boxes just to save some petty money. In just 6 months, his sales dropped by 30%!!!
The owner was worried. He discussed the drop in sales with his distributors and sales team. By chance, someone recommended him to talk to our team of packaging experts at ‘Packaging India’. Here’s what we told him –
Changing from attractive multicolour packaging to brown boxes was like murdering his already successful brand.
WOW-WORTHY BENEFITS OF USING MULTI-COLOURED PACKAGING FOR YOUR FOOTWEAR BRAND
BUILDS A SOLID BRAND IMAGE: Packaging, especially coloured packaging is the cheapest and easiest way to build your brand’s image and leave your competitors behind in the race of winning more customers. When you use the right colors, fonts, and style for your packaging, customers start recognizing your brand and want to BUY from you!
GRABS EYEBALLS OF YOUR CUSTOMERS: Customers are attracted to a product’s packaging. Multicoloured boxes kept on shop shelves give a visual treat to buyers. Believe it or not, your customers will buy your products if they look good to them visually even if they cost more. That’s buyer psychology!
GOOD PACKAGING = GOOD PRODUCT: There is a saying in Hindi and it is still true in today’s sales process – “Jo Dikhta Hai, Woh Bikta Hai.” If your packaging is good, customers will want to see and try what’s inside.
One of the biggest sales-boosting tips for your footwear brand is to use attractive and eye-catching customized multi-coloured packaging for your footwear products.
CLOSING THOUGHTS
If you want significant growth in your footwear sales, stop ignoring the quality of your packaging. Go for multi-coloured corrugated boxes and see your sales figures skyrocketing!
Let’s meet and discuss how appropriate packaging can 10X your sales figures!
In our next blog, we will share some best-kept industry secrets about how you can use packaging to skyrocket your sales and see amazing results within just 3 months.
