Why Nobody Cares About Online Sales in Footwear

The Indian footwear industry has transformed in recent years. Footwear is not just a necessity anymore. Rather, it has become a lifestyle product. Ever since the pandemic, there has also been a shift in buyer behavior. Consumers want to stay fit, and they are buying good-quality sportswear as well as “Athleisure” footwear. 

Customers are also doing the research before buying a footwear product and digital shopping for footwear products has become quite common. So, it is not surprising that there has been a remarkable growth in online footwear sales, and it is a trend that will continue.  

Where Will Online Sales in Footwear Be 3 Years From Now? 

The footwear industry is growing and evolving with better designs and newer brands entering the market. Consumers, especially the younger buyers are more willing to purchase premium, high-quality footwear due to the rise in purchasing power and higher disposable income. Footwear consumers are looking for the best footwear options not just at brand outlets but also online at footwear stores. 

DID YOU KNOW? According to projections, the online retailing of footwear will contribute 26%-30% CAGR between fiscal 2022-2025*. Interestingly, the total footwear consumption is estimated at 2.9 billion pairs by 2025* which is indicative of the growth potential of the footwear industry in the coming years. You can easily calculate the volume of online sales by the above statistics, the volume comes out to be about 1 billion pairs.  Men’s footwear contributes the maximum share of footwear sales, followed by women and children, and this trend is expected to continue. 

What Does This Mean for Footwear Manufacturers? 

Such a steady growth in demand for footwear products online means that footwear manufacturers need to be where their consumers are – online! 

If you are looking for a “Less Demanding” sales channel partner, with assured timely/advance payment, then the online sale is the only way out.

A Report suggests that the footwear segment will contribute revenue of US $ 133.20 million in 2022. 

Ecommerce and Growth in Retail 

E-commerce and its consistent growth In India have made “retail” one of the fastest-growing industries. Buyers are using e-commerce platforms and websites to shop for their favorite products and get them delivered in real-time. 

So, if your business is not online, you are losing out on the opportunity to leverage the fast-growing population of online shoppers. 

So What’s Holding you Back? The footwear industry in India is growing quickly and the rising consumer demand is a promising sign. It is bound to grow 8 times in the next 8 years. Since more consumers are shopping online for footwear, online sales are boosting the footwear industry like never before. 

If you want to enter this growing online market and skyrocket your product sales online, you must take your business online at the earliest. Setting up a strong presence on the internet and making your products easily available to online shoppers is the only way to convert these online buyers into loyal, repeat customers in a single click.

All the best 

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