A common complaint that comes from most footwear manufacturers is they don’t know where money is getting wasted in their packaging or which mistakes are eating away their hard-earned money while deciding on their packaging. If you are facing similar problems, this article is for you.
DID YOU KNOW?
The bursting factor of packaging boxes is often measured incorrectly or a completely ignored detail that can literally cost you lakhs of rupees in the long run.
First things first.
Let’s understand what the significance of Bursting Factor in Packaging Boxes.
When packaging boxes are stored, most of the weight that comes on them is from the top. The weight of the contents in the box moves perpendicular to the ground or the floor. So, when the boxes are stacked one over another, the weight of the other boxes get applied perpendicular to the ground or the floor.
Although at a given time, especially during movement, there are various forces acting against the box, in most of the cases, the force is applied either from the top or from the bottom.
But here’s the thing. When testing the bursting factor, the force is applied from side to side which is irrational and misleading. This is just due to the lack of understanding, and outdated learnings of the quality people, they have been following a long-outdated parameter by TAPPI, the worldwide authority in corrugated box testing, in the year 1964. You can well understand the consequence of measuring wrong parameter and deciding the specifications of your product on that basis.
Time for a Reality Check
Busting factor is a very important factor that must be measured in the right manner and right context. If you want your products to be safely delivered from your factory to your warehouse or retail shops and thereafter to your customers, many more factors come into play.
After all, your packaging boxes have to take the weight of not just the ingredients stored inside it but also the weight of the other boxes stored over them.
So how do you decide the quality and the thickness of the walls of the boxes so that the items you store inside stay safe?
A talk with a packaging specialist can give you all the answers you need to ensure that the desired factors of your packaging boxes are measured correctly as per your specific need. Afterall there is always a possibility that a box can be made functionally better by using less paper, or by making small increase in specifications to make box better for your customer needs, saving money in both cases.
CLOSING THOUGHTS
Your packaging boxes must have the right look, feel and strength to hold your products safely. This is crucial not just to deliver an excellent experience to your customers but also make sure that your boxes don’t collapse due to the weight of other boxes that are stacked above them. For this, the testing parameters of the packaging boxes must be measured in the right scientific way.
Let’s meet and discuss what are the right parameters to measure in your product’s packaging boxes so that you can STOP burning lakhs of rupees each month.
