- Do you know what makes a brand a legendary brand?
- Why do some brand names come to our mind instantly when we think of a product?
One reason is the high quality of the products they deliver. But that’s not all.
The quality of a product’s packaging and its brand voice are other important factors that make a brand memorable & raise its recall value amongst new & repeat customers.
Do you want to know how you can attract a non-stop flow of repeat customers to your brand? Then this is for you!
Here are 6 Consumer Packaged Goods Brands that have become iconic names in their industry and what you can learn from their victories –
1.TROPICANA: The USP of the brand Tropicana are the fresh juices that make it stand out among brands selling concentrated juices. The use of green colour in its logo and transparent see-through bottles portray Tropicana as a brand that can be trusted for pure unadulterated juices.
KEY TAKEAWAY: The right packaging can create trust in your brand and bring repeat customers.
2.SUBWAY: Customers are a fan of Subway for its convenient and healthy food choices. Its logo contains yellow and green colours that catch the eye and its advertising makes people feel hungry. Subway’s packaging conveys that the food is ready quickly and also the health factor despite being a fast food brand.
KEY TAKEAWAY: Powerful colors & packaging entice customers to make a purchase and also bring them back to purchase more.
3.KITKAT: The chocolate brand KitKat has been popular since the 1990s. Its packaging is minimalist and focuses boldly on the brand name. It creates a feeling of familiarity and instant recognition on shop shelves
KEY TAKEAWAY: Good packaging design can make your brand name the hero.
4.COCA-COLA: The brand Coca-Cola is one of the most iconic of all times. From its logo design and curly font to the use of bold red colour, Coke stands out like none other and creates an instant connection with its customers.
KEY TAKEAWAY: Your branding & packaging make you iconic when done correctly.
5.TOBLERONE: Chocolate lovers immediately associate with the triangular shape of Toblerone chocolates which matches the pyramid used in the logo of this famous brand. Toblerone stands out due to its unique and offbeat packaging and creates top-of-the-line brand recall.
KEY TAKEAWAY: Offbeat packaging elements and features will skyrocket your brand’s recall among repeat customers and induce trials by new customers.
6.OREO: Brand Oreo has always been open to customer feedback and has tweaked its packaging to accommodate their likes and preferences. The brand is innovative and provides plenty of reasons for its competitors to keep up!
KEY TAKEAWAY: It pays to stay connected to your customers’ likes, dislikes and preferences and use them to tweak your packaging.
CLOSING THOUGHTS
As seen with the most iconic brands in the world, the right packaging creates trust and top-of-the-mind recall. It entices customers to buy your product and gives your brand an iconic status if done right. So if you want to attract a regular flow of repeat customers for your products, give your brand voice the right packaging.
Source: https://www.pkgbranding.com/blog/the-8-most-iconic-brand-identity-package-case-studies
Let’s meet and discuss how you can tweak your product’s packaging to attract a non-stop flow of customers for your brand and skyrocket your sales.
Still to come: In our next blog, we will discuss the one mistake that is burning lakhs of your rupees.
