➡️ Do you want to attract NEW customers to your footwear brand?
➡️ Wish you could INCREASE your sales figures by 10X in just 3 months?
Then continue reading till the end.
Your footwear products are only as good as the sales and profits they generate. So if your products are not attracting new customers regularly, that means you are losing lakhs of rupees in revenue!
Here’s the big question. What can you do to encourage NEW buyers to purchase your footwear products?
DID YOU KNOW?
According to Packaging Matters, 81% of consumers tried a new product because of the packaging.
Since your product’s packaging is a reflection of your brand and the product inside, you must have a rock-solid strategy to design the best packaging for your products.
Research shows that customers decide whether to buy your brand or not in less than 10 seconds. So if you want customers to pick your product from the shop shelf and not your competitors, you must choose a compelling style and color of packaging that attracts them instantly.
The first and most crucial step is to pay attention to your product’s packaging design.
Your product packaging should speak for itself and have a strong presence. Period.
4 WAYS TO ACE YOUR FOOTWEAR PACKAGING DESIGN
USE GOOD COLORS IN YOUR PACKAGING: Colors create an instant connection and make your product visually more appealing, especially on shop shelves. Colors are itself a science and what color will attract which age, gender, and geography is also a science. So choosing a color that appeals to us should not be the criteria or choosing a bright color for your footwear box that’s different from your competitors is not the right way. Instead, you should speak to an expert to decide on the color theme. You can also ask your packaging design agency to use metallic accents, finishes, and textures to create a special effect.
USE THE RIGHT WORDS TO DELIVER YOUR MESSAGE: Your footwear packaging boxes have limited space for typography so ensure that you choose the most effective and powerful words that convey your message clearly.
SELECT POWERFUL IMAGERY: As they say, a picture is worth a thousand words. So go for simple yet strong photos, images, or illustrations on your packaging that create a positive association with your brand.
HIGH-QUALITY PACKAGING MATERIALS: When you use premium packaging materials that stack properly, and won’t warp or develop fungus, your products grab the attention of shoppers and create a feeling of trust in your brand.
CLOSING THOUGHTS
If you want to consistently encourage new customers to try your products, focus on getting your packaging right. Use high-quality packaging materials, appropriate words, the right colors, and good illustrations to create a powerful impact on your customers, and watch how your sales escalate!
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Let’s meet and discuss how your product’s packaging can become a lead magnet, attract new customers to your brand and bring orders worth LAKHS OF RUPEES from new customers! |
Still to come: In our next blog, we will share a checklist of the top messages your packaging should convey to your customers for instant growth in your sales figures.
