With sustainable packaging paving its way into the development and use of packaging that is reusable, recyclable, and made with instant renewable materials, the adoption of paper packaging has tremendously contributed to reducing the environmental impact and ecological footprint of product waste.
The paper packaging industry is welcoming smart, robust and sustainable solutions by engaging consumer-brand and environmentally-friendly packaging. In the past years, the industry has enabled a series of trends & innovations to upgrade and accelerate the packaging process concerning biodegradability, edibility, and recyclability. At the same time, many companies undertake 3D printing and robotic packaging for simplifying the process while reducing the cost & carbon footprint.
Packaging India has been at the core of adopting innovative and strategic packaging industry trends for thriving businesses and making a statement of smart & customized packaging. Here we enlist the latest packaging trends that every business incorporates today to bring out sustainability and a better connection with customers.
Internet of Packaging
Advancement in technology has made it easier and more benefitting for various businesses. The internet of packaging instils a technological disruption to traditional packaging while allowing customers to connect with brands. Smart packaging includes smart labels, RFID & Near Field Communication chips, QR codes, etc. Such cutting-edge technologies offer varied benefits in terms of connectivity, authenticity, security, and making a product packaging a digital tool. Moreover, during COVID-19 days, this innovation has proved to be useful & attractive.
Digital Printing
Printing of packaging is a complex process as it comes with many challenges such as high labour cost, low accuracy, low-quality colour, etc. Every brand thrives to highlight its brand logo & name for easy identification attractively and subtly. Therefore, digital printing allows innovating a product packaging by printing all the material in a single pass, unlike traditional flexo printing techniques. Modern digital printing has a limited impact on the environment as it eliminates the additional steps of packaging thereby reducing waste and inventory needs.
Biodegradable Packaging
Plastic has been commonly used for packaging various items, however, due to its slow decomposition process, it has been known to create immense environmental problems. Being an honest and respectful manufacturer, it becomes our duty to make people aware of the negative aspects of using plastic packaging and shifting to biodegradable eco-friendly packaging. Biodegradable packaging is a more suitable alternative, unlike traditional packaging that reduces the impact on the environment and provides useful insight to the business.
Custom Packaging
The outlook of a product plays an important role in attracting and appealing to customers towards your brand. Now, the first and foremost eye-catcher is the packaging here which holds equal importance as the product and is known to be a crucial marketing tool. The main challenge for businesses here is to create an attractive and unique packaging that appeals in the eyes of their customers. In such cases, custom packaging allows businesses to make an unboxing experience more personalized and exceptional for their customers.
As the above packaging industry trends enlighten you to the modern and new outlook of packaging, it’s time to shift to these trends and make a step forward in your business.
For any queries or discussion about modern packaging, feel free to call or drop a message. We’re here to help you bring a change for a better future.
